AKTI Board Member CRKT, a premier specialty cutlery and tool company, announced two promotions within the company’s executive management team. Rod Bremer, CRKT Founder and head of CRKT for the past 21 years, has moved into the role of Chairman of the Board. Mark Schreiber, CRKT Executive Vice President, has been promoted to President.
In his role as Chairman, Rod will provide leadership to CRKT’s Board of Directors and guidance and direction on the company’s strategic plans. He will serve as a brand ambassador at major trade shows and strategic account presentations, will focus on strategic business development opportunities and programs, and will provide management development and mentoring. The company has always been focused on building the CRKT brand rather than an individual personality, and Bremer’s new position allows him to support Schreiber’s strategic plans and vision to continue to grow the CRKT brand.
In his new role, Mark will set the company vision and direction, and provide strategic leadership for CRKT. He will work with the company’s executive management team, senior management team and all employees to define and implement the company’s vision, mission and strategic goals.
Mark has been with CRKT for five years, most recently as CRKT’s Executive Vice President where he worked with the company’s management team to implement the company’s strategic plan and executed programs that led to unprecedented growth. While in this role he directed key hires to strengthen CRKT’s management team, supported CRKT’s Sales and Marketing teams with key customers, and developed and implemented executive management key performance indicators. Working with the company’s outside service professionals in legal, banking and accounting has given Mark the experience he needs to lead CRKT to the next level. Previously he was CRKT’s VP of Operations where he was integral to planning, organizing and directing the distribution operations of the company that increased performance of all department functions. Prior to joining CRKT, Mark spent over 16 years in management positions of increasing responsibility at software and services companies, leading teams across multiple functions including quality assurance, systems engineering, business development, sales support, and project management.
“Mark’s leadership and track record are just what CRKT needs to march to the next level. With his clear vision and strategic thinking, CRKT is clearly prepared to become a dominant brand in the space,” said Bremer.
“Rod has built an amazing company that is known for delivering innovative products to the market and operating with integrity. We have an outstanding team and culture here at CRKT, and I am proud to be a part of it,” said Schreiber. “With the significant changes we have made over the last several years, CRKT is poised to grow to unprecedented new heights and I’m excited about the opportunity to take on this new role and lead us there.”
CRKT® was founded in 1994 and offers a premier brand of knives, tools, and lifestyle accessories, with a reputation for innovative design. For more information, call: (800) 891-3100, or visit www.crkt.com.