The American Knife and Tool Institute is pleased to announce it has engaged a duo of marketing specialists with experience in the knife industry to assist in communication, outreach, and branding to support the organization’s non-profit mission.
Matt Crawford and Jay Stilwell, who previously worked together with SOG Knives & Tools, will begin work as marketing support specialists for AKTI immediately. The two will work closely with AKTI’s marketing committee to create and execute marketing and communication strategies for AKTI programs, events, and initiatives to increase awareness, audience, and membership.
“Matt and Jay both played roles in assisting SOG to rebuild its brand over the last few years and we’re looking forward to them helping us raise AKTI’s profile and increase our communication,” said Jan Billeb, Executive Director of AKTI. “We are thrilled to have them with their deep knowledge of both the knife industry and marketing to deliver a solidified voice to all audiences that interact with our advocacy organization.”
The American Knife & Tool Institute is a non-profit organization representing all segments of the knife industry and all knife users. Formed in true grassroots fashion by concerned industry leaders after considerable discussion with individual
knifemakers, knife magazine publishers, and a broad section of the knife community, AKTI has been the reasonable and responsible voice of the knife community since 1998.
Crawford and Stilwell, who’ve worked collaboratively on additional projects in the outdoor industry, will provide consistent messaging regarding the association’s mission, programs, and legislative direction through all forms of media.